Effective parcel delivery is becoming more and more important for consumers in Scotland, driven by online shopping trends. It is particularly important for consumers in rural areas of Scotland, who do not have access to the same high street shopping opportunities as consumers elsewhere. The evidence in this report suggests that consumers want flexible delivery solutions that fit in with their lifestyles. They want transparent delivery costs and better communication from parcel delivery operators and online retailers alike.
This report makes a series of recommendations which aim to improve the parcel delivery experience for consumers in Scotland.